Here are some hints for effective communication throughout the design process:
- If you don’t already have a designer that’s willing to listen to your input, create exceptional designs and work with your budget, contact us.
- Talk to your designer about your business - what makes it unique, what makes it better than the competitors, what your customers say.
- If you already have an idea of what you are looking for, do your best to communicate that from the outset.
- Show your designer any current/previous marketing materials. Discuss what you liked and disliked about each piece and whether there are any you will continue to use.
- Give constructive feedback. Once you see a concept, take some time to think through it. Consider how well it will work as a representation of your business. Let the designer know what you like and dislike in an open but courteous manner. Giving the designer well thought out reasons for your feelings will help him or her get closer the next time to what you had envisioned.
