Made-to-Order Design Not all our clients come to us looking for creative ideas. Some already know exactly what they want. Walter E. Barker of Desert Cool Foods, manufacturer of soft serve and specialty beverage mixes for the restaurant industry, already had an established business with a logo and web site. He first came to Visage in 2002 wanting a poster with a cactus that had ice cream cones for the arms. We created a whole desert scene. Later, he asked us to swap out one of the ice cream cones for a slush. That image is now a range of the company’s marketing pieces – business cards, a trade show banner, nutrition information cards, apparel, product brochures, and the first of a series of postcards. Walter provided inspiration, and we designed the postcards and created a unique Desert Cool look.
Walter’s latest venture is Floránce Gourmet Frozen Dessert Mix. He wanted the marketing to evoke the feeling of escaping to a beautiful, worry-free place. We worked with him to develop the tagline, “One taste will take you there,” then set to work composing the setting he imagined – a couple seated at an outdoor table in front of an ice cream shop on the Mediterranean coast. Once the design was completed, it was used for both product labels and a postcard announcing arrival of the new dessert mix.
Rave Reviews
The reaction to all the Desert Cool postcards has been fantastic. People look forward to receiving their next mailing and can spot the company’s marketing pieces right away. Our opinion of the company? Lori Meisner Cleland, president and creative director, summed it up this way, “Walter is a fun client because we never know what he’s going to come up with next. We love bringing his ideas to life.”
© 2007 Visage Creative Business Services, Inc.
