So, just what is a logo?
a) a picture that represents a company
b) an organization’s name in a certain font
c) a combination of words and symbols that an entity uses for self-representation
d) any of the above
e) none of the above
Answer: D
A logo can be any of those things. In general, you can think of a logo as a symbol made up of text (employing specific spacing, color and font) that may or may not have a graphical element associated with it. Contrary to popular belief, you CAN have a logo without any kind of picture, icon or graphic outside of the text. (For example, Google, the New York Times and Pottery Barn all have logos that are strictly text.) However, many logos do include both, like those of the Olympic Games, Pepsi and, of course, Visage Creative. Some businesses have an “icon version” of their logo that is just a graphical element. (Think of Nike’s swoosh, McDonald’s golden arches or Target’s bullseye.) There are logos to represent businesses, individuals, brands, bands, products, political campaigns, universities, committees, events, organizations and even cities.
